Nudging' Doctors To Prescribe Cholesterol-lowering Statins Triples Prescription Rates.

Nudging' doctors to prescribe cholesterol-lowering statins triples prescription rates.

Pairing an online patient dashboard with 'nudges' to doctors tripled statin prescribing rates in a clinical trial. The study used two nudges, active choice framing to prompt physicians to make a decisiononprescriptions, and peer comparison feedback which provided physicians with information on their performance relative to other physicians.